• Geely Auto will be an official sponsor of the 12 LMYNL World Tour concerts taking place in Madrid between 18 September and 11 October

  • Attendees will be able to discover the Geely Auto universe up close at Macondo Park, the dedicated activity area open to guests before each concert

Madrid, Spain, 27 August 2026 – Madrid is preparing to welcome, from 18 September, one of the major international music events of the year. Shakira’s European residency of the Las Mujeres Ya No Lloran World Tour will arrive in the Spanish capital, bringing together hundreds of thousands of people over several weeks around music, culture and a shared experience that goes beyond the stage. Against this backdrop, Geely Auto, an international automotive brand with a range focused on electrification and new forms of mobility, is joining the tour as the official car of its European residency in Madrid.

The tour’s arrival in Spain, after breaking the Guinness World Record in 2025 as the highest-grossing tour of all time, will turn Madrid into the setting for twelve nights in which music and entertainment will take centre stage. Thanks to the agreement reached with Live Nation España, Geely Auto will accompany the concerts taking place between 18 September and 11 October.

Beyond its presence as the official car, Geely Auto wants to be part of everything that happens around the concerts: the excitement of the days leading up to them, people coming together and the experiences that remain in people’s memories once the show is over. The collaboration with the LMYNL World Tour also coincides with a new chapter for Geely Auto in Spain, where the brand has recently begun commercial operations with a range of electrified vehicles.

Two worlds that, from different fields, share the same ambition to connect with diverse audiences, break down borders and bring new experiences to people. The energy, international character and ability to reach different generations embodied by the tour thus find common ground with Geely Auto’s proposition, based on combining innovation, technology and design to bring new forms of mobility into everyday life.

Li Lei, Managing Director of Geely Auto Spain, commented: “Geely Auto’s partnership with Shakira’s ‘Las Mujeres Ya No Lloran’ World Tour is built on a foundation of shared values with which we fully identify. We are a brand open to everyone, with a personality capable of connecting with different generations and cultures. Just as LMYNL goes far beyond a concert, our mobility proposition seeks to go beyond driving itself to offer an experience full of energy and emotion. We want to bring the extraordinary into everyday life, and this modern, urban and optimistic character makes this collaboration such a natural fit for us”.

A collaboration that goes beyond the concerts

The Geely Auto experience will begin even before the stage lights go down. As part of this collaboration, the brand is preparing a series of exclusive activations for fans, bringing them closer to one of the key models in its new electric range: the Geely E2, a 100% electric compact car measuring 4.13 metres in length and offering five seats, with a combined range of up to 345 kilometres and up to 497 kilometres in urban driving, thanks to its 47 kWh battery.

In addition, Geely Auto will give fans the chance to win a Geely E2 through a prize draw taking place as part of the Residency. Attendees will be able to enter during the concert dates for the opportunity to become the owner of one of the brand’s new electric models.

The Geely E2 embodies the brand’s commitment to making electric mobility an accessible and practical option for everyday life. Despite its compact dimensions, it offers generous luggage capacity, with 375 litres in the rear boot and a further 70 litres at the front, alongside a comprehensive range of technology and safety features. In this way, the initiative brings together the excitement of one of the year’s major music events with the arrival in Spain of a new model designed to fit seamlessly into everyday life.

But the experience will not end there. Before each concert, Macondo Park will become Geely Auto’s meeting point with Residency attendees. This dedicated activity area will give visitors the opportunity to discover the brand up close and experience its approach to mobility in a different way, in a setting designed to enjoy and share the build-up to the show.

At Macondo Park, Geely Auto will display its main models: the Geely E5, a 100% electric SUV offering up to 475 kilometres of combined driving range and capable of charging its battery from 30% to 80% in around 20 minutes; the Starray EM-i, a plug-in hybrid SUV offering up to 1,055 kilometres of combined driving range and capable of covering up to 184 kilometres in the city using electricity alone; and the new Geely E2, a 100% electric compact car measuring 4.13 metres in length, designed to move easily through urban environments and offer a practical alternative for everyday use.

Three models and three different ways of approaching electrified mobility that will allow attendees to discover a brand that seeks to make technology an accessible, intuitive experience connected to people’s real needs.

The experience will also extend beyond Iberdrola Music and onto the streets of Madrid. Ahead of the start of the Residency, a number of specially decorated Geely vehicles will travel around the city promoting the event. In addition, Geely Auto’s more than 50 points of sale across Spain will join the sponsorship with a range of activations, giving customers the opportunity to experience the LMYNL World Tour first-hand. Users will be able to find all the information about Geely Auto’s activities and experiences through Geely Auto Spain’s social media channels.

In this way, the collaboration between Geely Auto and LMYNL will not be limited to accompanying the twelve concerts, but will bring the tour experience to different locations across Madrid and introduce the brand’s universe to hundreds of thousands of people, turning music, mobility and entertainment into a shared experience.

For further information:

Maitane Santiago | PR, Events & Sponsorship Manager, Geely Auto Spain

maitane.santiago@geelyeurope.com

About Geely Auto Group

Geely Auto Group is a leading global automotive company headquartered in Hangzhou, China. Part of Zhejiang Geely Holding Group, Geely Auto Group develops and manufactures passenger vehicles under the Geely, Lynk & Co, and Zeekr brands.

Geely Auto achieved cumulative sales of 3,024,567 units in 2025, exceeding the full-year sales target with a year-on-year growth of 39%. New energy vehicle (NEV) sales reached 1,687,767 units, a year-on-year increase of 90%.

With a strong focus on technology innovation, electrification, and sustainable mobility, Geely Auto Group operates world-class R&D centers and manufacturing facilities across China, Europe, and key international markets. The Group is committed to delivering safe, high-quality, and intelligent vehicles enabled by advanced technologies such as hybrid powertrains, full-electric architectures, smart connectivity, and autonomous driving systems.

As a global company, Geely Auto Group continues to expand its international presence through strategic partnerships, localized operations, and industry-leading platforms. Geely strives to create mobility solutions that are greener, smarter, and more accessible, driving forward the future of sustainable transportation.