• European Sports Partnership: Geely Auto named official automotive partner and title partner for IRONMAN 70.3 Knokke-Heist in Belgium, IRONMAN Emilia Romagna in Italy, and IRONMAN Barcelona in Spain.

  • On-Site Vehicle Showcase: Geely to display its electrified and smart vehicle lineup across race villages, connecting with European athletes and outdoor enthusiasts.

  • 'Keep Moving' Shared Philosophy: Collaboration highlights the intersection of human endurance, active lifestyles, and automotive energy efficiency.

Amsterdam, Netherlands, September 4, 2026 — Geely Auto Europe has announced an official partnership with IRONMAN®, the world’s premier triathlon series, across three major European events this autumn: IRONMAN 70.3 Knokke Heist, Belgium (6 September), IRONMAN Emilia Romagna, Italy (19 September), and IRONMAN Barcelona, Spain (4 October).

As part of the partnership, Geely Auto will present its electrified vehicle lineup directly to athletes, spectators, and local communities at each race venue. The activation aims to showcase the brand's blend of intelligent technology, extended range, and functional versatility tailored to European active lifestyles.

Keep Moving: Where Human Potential Meets Advanced Engineering

The IRONMAN® triathlon is globally recognized as one of the ultimate tests of physical stamina and mental discipline. For Geely Auto, this partnership reflects a shared dedication to endurance, resilience, and meticulous energy management.

Just as triathletes optimize their pacing, endurance, and recovery over long distances, Geely’s electrified powertrains are engineered to deliver high efficiency, reliable performance, and peace of mind over extended journeys.

"IRONMAN embodies the relentless pursuit of excellence, resilience, and pushing beyond perceived limits," said Aiden He, CEO of Geely Brand Europe. "These same principles drive our engineering and innovation at Geely. As the Official Automotive Partner for these three iconic events in Belgium, Italy, and Spain, we are proud to stand alongside an inspiring community that values active lifestyles, performance, and reliability."

On-Site Activation at Three Iconic European Venues

Spectators and participants will have the opportunity to explore Geely’s design, spacious interiors, and smart cockpit features firsthand at the following IRONMAN® events:

·       IRONMAN 70.3 Knokke-Heist, Belgium – 6 September 2026

·       IRONMAN Italy Emilia-Romagna, Italy – 19 September 2026

·       IRONMAN Barcelona - Calella, Spain – 4 October 2026

The vehicle displays will highlight everyday practical features essential for athletes and active families, including generous cargo space for sports equipment, advanced safety systems, and smart connectivity.

Under the theme 'Keep Moving', the partnership celebrates both the dedication of athletes striving for personal bests and Geely’s commitment to advancing forward-looking mobility across the continent.

About Geely Auto Group

Geely Auto Group is a leading global automotive company headquartered in Hangzhou, China. Part of Zhejiang Geely Holding Group, Geely Auto Group develops and manufactures passenger vehicles under the Geely, Lynk & Co, and Zeekr brands.

Geely Auto achieved cumulative sales of 3,024,567 units in 2025, exceeding the full-year sales target with a year-on-year growth of 39%. New energy vehicle (NEV) sales reached 1,687,767 units, a year-on-year increase of 90%.

With a strong focus on technology innovation, electrification, and sustainable mobility, Geely Auto Group operates world-class R&D centres and manufacturing facilities across China, Europe, and key international markets. The Group is committed to delivering safe, high-quality, and intelligent vehicles enabled by advanced technologies such as hybrid powertrains, full-electric architectures, smart connectivity, and autonomous driving systems.

As a global company, Geely Auto Group continues to expand its international presence through strategic partnerships, localized operations, and industry-leading platforms. Geely strives to create mobility solutions that are greener, smarter, and more accessible, driving forward the future of sustainable transportation.

About The IRONMAN Group  

The IRONMAN Group is the world’s largest operator of participation sports with a portfolio of brands, events, media, partners, merchandise, and digital platforms operating in over 50 countries worldwide. A global portfolio consisting of hundreds of events includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150® Triathlon Series, IRONKIDS®, premier running events including the Rock ‘n’ Roll® Running Series and City2Surf®, the UTMB® World Series of trail running, the Epic Series™ of mountain biking including the Absa Cape Epic®, and a collection of road cycling and other multisport races. Since the inception of the iconic IRONMAN® brand and its first event in 1978, millions of athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. From its beginnings as a single race among friends in Hawai’i, The IRONMAN Group has become a global sensation and collection of high-growth lifestyle brands that inspire people to unlock their potential in life. For more information, visit www.ironman.com/about/ironman-group.