VIENNA, AUSTRIA, 8 October 2026 – Shortly after entering the Austrian market, Geely Auto celebrated its growing presence with a Brand Launch Night at Vienna’s iconic MIRAGE venue in the Prater. More than 200 guests, including customers, dealer partners, media, digital creators, and executives from the general importer AutoWallis Group, gathered to mark the brand’s early success.

The event celebrated strong initial demand, the handover of vehicles to the first 14 Austrian customers, the expansion of the dealership network, and new additions to Geely’s electrified portfolio.

“Austria is an important market for Geely Auto in Europe. Since we launched in August, the AutoWallis team, together with our dealer partners, has already achieved a great deal. What we are seeing here today is not just a brand launch, but the start of a genuine Geely community in Austria,” said Aiden He, CEO of Geely Brand Europe.

Growing Sales and Dealer Network

Since its market introduction on 20 August 2026, Geely Auto has secured more than 80 vehicle purchase agreements. Its nationwide dealership network has expanded from seven to twelve partner locations, with further growth planned.

“Expanding our network to twelve locations within just a few weeks is a major step forward. At the same time, we haven’t reached our goal yet—more partners will follow,” said Annelies Reis, Regional Brand Director for Geely Auto in Austria at AutoWallis.

Geely E2 Debuts in Austria

Geely’s initial Austrian lineup includes the all-electric Geely E5 SUV and the Starray EM-i plug-in hybrid SUV, both awarded five-star Euro NCAP safety ratings. The event also saw the Austrian debut of the all-electric Geely E2, unveiled by Dennis Weinel, Director of Product Definition & Customer Excellence at Geely Technology Europe. The compact hatchback is expected in Austrian showrooms by late October 2026.

Geely also teased an upcoming D-segment plug-in hybrid model scheduled to make its official European debut on 12 October at the 2026 Paris Motor Show.

Partnering with the Red Bull Skydive Team

Geely Auto Austria announced Marco Waltenspiel and Marco Fürst of the renowned Red Bull Skydive Team as official brand ambassadors. The athletes, known for their spectacular wingsuit performances, received two custom-branded Geely Starray EM-i SUVs to support their European missions and travel.

The celebration concluded with a vehicle convoy through Vienna’s Prater, led by the two branded SUVs and followed by the first 14 Austrian customers in their new Geely vehicles.

Media Contact

Mike Belinfante

Senior Manager Public Relations, Geely Brand Europe

E-mail: mike.belinfante@geely.com

Mobiel: +31651776699

Website: https://www.geelyauto.eu/geely-news

About Geely Auto Group

Geely Auto Group is a leading global automotive company headquartered in Hangzhou, China. Part of Zhejiang Geely Holding Group, Geely Auto Group develops and manufactures passenger vehicles under the Geely, Lynk & Co, and Zeekr brands.

Geely Auto achieved cumulative sales of 3,024,567 units in 2025, exceeding the full-year sales target with a year-on-year growth of 39%. New energy vehicle (NEV) sales reached 1,687,767 units, a year-on-year increase of 90%.

With a strong focus on technology innovation, electrification, and sustainable mobility, Geely Auto Group operates world-class R&D centres and manufacturing facilities across China, Europe, and key international markets. The Group is committed to delivering safe, high-quality, and intelligent vehicles enabled by advanced technologies such as hybrid powertrains, full-electric architectures, smart connectivity, and autonomous driving systems.

As a global company, Geely Auto Group continues to expand its international presence through strategic partnerships, localized operations, and industry-leading platforms. Geely strives to create mobility solutions that are greener, smarter, and more accessible, driving forward the future of sustainable transportation.