Geely Auto Expands European Footprint with Official Launch in Portugal
Geely Auto marks its official arrival in Portugal in partnership with leading distributor Salvador Caetano.
The all-electric Geely E2 makes its debut, joining the Geely E5 electric SUV and Starray EM-i plug-in hybrid.
The partnership targets a nationwide retail and aftersales presence exceeding 15 locations by year-end.
PORTO, PORTUGAL, 24 September 2026 – Geely Auto has officially entered the Portuguese market, marking a key milestone in its European expansion strategy. Celebrated at an introductory event in Vila Nova de Gaia alongside partner Salvador Caetano Group, the presentation gathered automotive media, fleet operators, and industry stakeholders to outline the brand’s roadmap for Portugal.
The event featured the debut of the Geely E2, a compact, full-electric hatchback built for urban and daily driving. The E2 broadens Geely’s electrified lineup in Portugal, joining the all-electric Geely E5 SUV and the Starray EM-i plug-in hybrid to provide mobility options spanning full electrification and extended-range hybrid driving.
The alliance between Geely Auto and Salvador Caetano unites Geely’s global manufacturing and R&D capabilities with Salvador Caetano’s established automotive distribution network. The brand plans to open more than 15 dealerships across Portugal before the end of the year to provide nationwide sales and aftersales coverage.
Aiden He, CEO of Geely Brand Europe: "Portugal is an important market in Geely’s European expansion. Our partnership with Salvador Caetano allows us to combine our technological and industrial development capabilities with in-depth knowledge of the local market, bringing our vehicles to a growing number of customers."
Sérgio Ribeiro, Executive Board Member of Salvador Caetano Auto and CEO of International Automotive Distribution: "Geely’s official launch in Portugal marks another step in our strategy to provide mobility solutions tailored to the needs of Portuguese customers. With the Geely E5, Starray EM-i and now the Geely E2, we have brought together a range that combines different electrification technologies with safety, equipment and an accessible commercial offering for everyone."
Media Contact
Mike Belinfante
Senior Manager Public Relations, Geely Brand Europe
E-mail: mike.belinfante@geely.com
Mobiel: +31651776699
Website: https://www.geelyauto.eu/geely-news
About Geely Auto Group
Geely Auto Group is a leading global automotive company headquartered in Hangzhou, China. Part of Zhejiang Geely Holding Group, Geely Auto Group develops and manufactures passenger vehicles under the Geely, Lynk & Co, and Zeekr brands.
Geely Auto achieved cumulative sales of 3,024,567 units in 2025, exceeding the full-year sales target with a year-on-year growth of 39%. New energy vehicle (NEV) sales reached 1,687,767 units, a year-on-year increase of 90%.
With a strong focus on technology innovation, electrification, and sustainable mobility, Geely Auto Group operates world-class R&D centres and manufacturing facilities across China, Europe, and key international markets. The Group is committed to delivering safe, high-quality, and intelligent vehicles enabled by advanced technologies such as hybrid powertrains, full-electric architectures, smart connectivity, and autonomous driving systems.
As a global company, Geely Auto Group continues to expand its international presence through strategic partnerships, localized operations, and industry-leading platforms. Geely strives to create mobility solutions that are greener, smarter, and more accessible, driving forward the future of sustainable transportation.